Setting up a successful video campaign is not easy. That's why we listed 7 of our best video marketing tips. Useful for newbies and seasoned video marketers alike.
Topics we're about to cover:
- Define your goals
- Engage your viewers’ interest
- And… ACTION
- Distribute the video
- Appearance DOES matter
- Optimize for search engines
- The numbers tell the tale
Before you dive in, you should set concrete, reasonable and measurable goals, that match your budget.
Most marketers want to make a viral video. But going viral is not necessarily the best goal for your video. The question should be: what business objective do you want to achieve? Some examples:
- Build brand trust
- Increase your visibility
- Help educate your customers
- Transform leads into customers
- Increase your reach via social media sharing
Whether your viewer will engage with your video or not, depends on quite a few factors. Is the story you are telling relevant for your target audience? And what about the tone of voice? For example, don't use jargon your viewers aren't familiar with.
A good way to improve engagement, is making your video interactive. An interactive video requires the viewer to participate. And it gives you more insight in customer behaviour.
Finally, tailor the length of your video to your goal and audience. Of course much depends on the circumstances in which your viewer will watch the video, but from our experience we would advise you to keep it as brief as possible.
Once your viewer is engaged, it's time for conversion. For that you need a clear call to action. One that fits the goals of the video. Some examples:
- Sign up for our newsletter
- Start your free trial
- Contact us
- Discover how we can help you
Select the right channels to distribute your video. More than often marketeers post their video everywhere and hope for the best. Yet, it’s better to make a careful selection of channels based on your goals and video marketing strategy.
That you need a good title and description for your video, that's pretty obvious. But keep in mind that it’s not always the description that wins people over to click and watch. An attractive thumbnail can do the trick as well. So use custom-designed thumbnails when posting your video.
There are a lot of SEO guidelines you can follow to improve your ranking in the search results. But these only work if your video is relevant for your target audience. What benefit will it get them?
If your video is relevant, then simply follow these 3 steps to improve your ranking in search results:
- Find out which keywords are crucial for your video.
- Include the main keyword in the title and the description.
- Use relevant tags and meta-tags.
Remember that you have to measure the results to see if your video campaign was successful or not, using hosting and tracking analytics. Additionally, this will give you more insight in your target audience and allow you to better tailor your videos to them.